Authority Audit

A diagnostic content gap audit for senior living communities.

We know the senior living decision journey.

Authority comes from how clearly you answer the questions families ask along the way.

Your community can be a map—or a maze. We review your website, blog, social content, FAQs, videos, and collateral to see where your content guides them (or has gaps that can send them to your competitors).

Why it matters

Families are asking harder questions, and they’re asking them in search and AI tools before they ever contact a community. If your content doesn’t answer those questions clearly, you’re harder to trust, harder to find, and easier to overlook.

Who it’s for

The Authority Audit is built for senior living teams that want a practical starting point - especially if your messaging feels scattered, your team is stretched thin, or you want to make the most of your existing assets.

What we review

• Website and community pages
• Blog content and FAQs
• Social posts
• Videos
• Prospect-facing brochures and collateral

What you get

• A clear view of which prospect questions your content already answers well
• The questions that are only partially answered or missing across your journey
• A prioritized list of what to refresh, expand, or re-surface so fewer prospects drop out mid-search

Pricing & approach

We use AI to handle the heavy lifting of content review (finding and tagging pages, posts, and clips), and keep humans focused on judgment, clarity, and insights from decades in senior living marketing. That’s how we deliver a deep, multi-channel review for a flat fee of just $1,999.

Start here

You don’t need more content. You need content that earns trust before your sales team ever gets the call. The Authority Audit shows you where to focus first.