Our Approach

    Guiding Your Prospects through the Journey

     

    Finding the right community is a complex decision process, with varying information needs - and marketing KPIs - at each step.

     

    Our authority approach maps your content to real-life journey stages to deliver the right message, in the right format, at the right time.

     

    Your content - tailored to guide, not just promote.  

    Journey arrow from Gamma v2

    What Sets Our Approach Apart

    What Sets Us Apart Website Image

    Getting Started: Our Process

    01.

    Discovery Audit

    Align on goals and audit current content performance and gaps.

    02.

    The Content Compass

    Editorial Strategy: Develop content categories and brand voice Content Strategy: Develop plan to repurpose, refresh or create.

    03.

    Content Creation

    Research, write, edit and stage content. Monthly packages for your need and budget. Distribution: Send, post, publish (or prep so you can)

    04.

    Content Optimization

    Performance analytics to inform improvements