Our Story

    We started Authority Agent after years on opposite sides of the marketing world – Bryan inside senior living, Alison helping senior-serving brands in the agency trenches. We teamed up because we saw the same challenge: dedicated teams facing long timelines and budgets absorbed by planning instead of producing. So we built the un-agency we wished existed – to create affordable, scalable content that connects with seniors in a meaningful way.

    Senior Living Specialists

    We've partnered with 50+ senior living communities across the country, understanding their unique challenges firsthand.

    Been in Your Shoes

    As former marketing leaders, we know the pressure of limited resources while facing complex content needs.

    Mission-Driven Approach

    We're passionate about helping seniors find their perfect community through authentic, authority-building content.

    Alison picture centeredAlison Lang

    Co-Founder, Authority Agent | AI-Driven Performance Marketer | Data-Backed Storyteller

     

    Alison Lang is a performance marketer with over 20 years of experience translating data into action across both agency and in-house roles. Known for her left-brain/right-brain approach, she blends analytics with creativity to build high-converting campaigns that span the entire marketing funnel. From optimizing digital for national brands to pioneering AI-driven marketing strategies, Alison’s work is grounded in results—and fueled by curiosity.

     

    She has led marketing efforts for top senior care brands including Visiting Angels, Comfort Keepers, Home Helpers, and multiple senior living communities. With deep personal ties to aging and caregiving, Alison brings empathy and insight to every strategy—shaped by navigating life with both aging parents and kids at home.

     

    An avid outdoors enthusiast, she also leads a local stream sampling program and recharges through hiking, camping, and boating.

     

    Experience Highlights

    • Co-Founder of Authority Agent, specializing in AI-enhanced content and performance marketing

    • Former Marketing Director at a national franchisor, with a focus on lead gen, conversion, and growth

    • Agency experience at Empower and Northlich, delivering full-funnel campaigns across industries

    • Strategic thinker who uncovers the “why” behind clicks, conversions, and customer behavior

    Bryan PictureBryan Reynolds

    Co-Founder, Authority Agent | Senior Living Marketing Strategist | Full-Stack Marketer

     

    Bryan Reynolds is a senior living marketing strategist with over 25 years of experience in content strategy, brand development, and full-stack marketing—including traditional and digital advertising, PR, trade shows, CRM architecture, and reporting. As Co-Founder of Authority Agent, he helps aging services providers use AI-enhanced content to reach today’s buyers with messaging aligned to the full customer journey.

     

    Previously, Bryan served as VP of Marketing & PR at Episcopal Retirement Services, where he launched and led the Linkage brand—a multi-channel content platform that included a blog, podcast, video series, and newsletter designed to educate, engage, and build trust with families and stakeholders. He has a background in television production and holds a degree from the University of Cincinnati’s College-Conservatory of Music.

    A longtime sports fan, Bryan also enjoys hiking, fishing, and bike riding in his free time.

     

    Experience Highlights

    • Co-Founder of Authority Agent, a content studio for senior living and aging services

    • Presenter of “AI in Action” workshop series at the 2025 SMASH Conference

    • Former VP of Marketing & PR at Episcopal Retirement Services

    • Senior agency experience at Maxim Communications and Orchard Digital Marketing

    • Specialist in content, CRM, SEO, AI, digital + traditional marketing