Our Story
We created Authority Agent to deliver top-tier content without the high retainers - or lengthy timelines - of larger agencies.
Our Story
Senior Living Specialists
We've partnered with 50+ senior living communities across the country, understanding their unique challenges firsthand.
Been in Your Shoes
As former leaders we know the pressure of limited resources while facing complex content needs.
Mission-Driven Approach
We're passionate about helping seniors find their perfect community through authentic, authority-building content.
We started Authority Agent with a simple belief: content should do more than fill space—it should build trust, spark connection, and move people to act.After decades in senior living and digital marketing, we saw the same challenge again and again: marketing teams stretched thin, agencies charging too much, and content that never truly resonated with the people who matter most.We’ve been on the inside of those challenges. Bryan spent years leading marketing for a senior living organization, proving that strategic content can outsmart—not outspend—bigger competitors. Alison helped mission-driven brands scale their digital presence with performance-driven strategies and AI-powered efficiencies.Together, we created
Authority Agent to give organizations a smarter alternative: human-led, AI-empowered content marketing that works—without the agency bloat.We’re here to help your brand stand out in a crowded market, connect authentically with your audience, and grow through content that earns its keep.Let’s build something that matters.
Alison Lang
Co-Founder, Authority Agent | Senior Marketing & AI Strategy Expert
Alison Lang is a strategic marketing leader and AI content innovator with a decade of experience helping senior living and home care organizations grow their reach and revenue. Known for her ability to blend clarity with creativity, Alison has guided digital strategies for dozens of mission-driven brands, delivering measurable results through SEO-optimized content, paid media, and performance analytics.
As the AI lead at Authority Agent, Alison specializes in building efficient, scalable content systems that empower small marketing teams to do more with less—without sacrificing authenticity. Her philosophy is simple: content should be meaningful, practical, and built to perform.
Bryan Reynolds
Co-Founder, Authority Agent | Authority Marketing Expert
Bryan Reynolds is a seasoned marketing strategist with over 13 years of experience helping senior living organizations build trust and drive growth through content and integrated marketing campaigns that connect. As a former Vice President of Marketing & Public Relations at Episcopal Retirement Services, Bryan developed a passion for using content to outsmart—not outspend—the competition. Under his leadership, ERS became an industry thought leader, achieving top search rankings and national media coverage in outlets such as CNN, The New York Times, and BBC.
At Authority Agent, Bryan brings his expertise in storytelling, SEO strategy, and purpose-driven marketing to help clients create meaningful digital engagement. He believes great content is more than words—it’s a bridge that connects communities with the families they serve.